PamDx Corporate Identity & Branding – a personal approach to science

Every person is unique. Their treatment should reflect that. This idea is at the heart of the visual identity we created for PamDx, a Dutch biotechnology company advancing personalised cancer care.

Inspired by the fingerprint, we developed an identity that gives a human face to complex science. A recognisable expression of individuality, the fingerprint connects PamDx’s scientific expertise with its purpose: helping physicians find the most appropriate treatment for each patient.

PamDx analyses kinase activity—the proteins that regulate signals within cells—to support drug development and treatment selection. Its IOpener® blood test helps predict which patients with melanoma or non-small-cell lung cancer may benefit from immunotherapy.

Our design brings these ambitions together in one clear idea: individual insight, personalised care.a